Why a Financial Partner Is More Effective for Growing Your Business  
Anton Onyshchenko | CFO for Business

In today’s reality, business owners often face a dilemma: whether to hire an in-house financial expert or work with an external financial partner who helps manage finances, planning, accounting, and strategy — but remains outside your internal team. A free agent for your financial clarity.

After 5+ years in full-time finance roles, I’ve realized something crucial: in-house finance is often just a smart calculator. It’s all about accounting, optimization, payment processes... everything — **except** growth and scaling.

So what’s different (and awesome) about financial partnership?  
Let me break it down based on my experience running Finance Therapy. Here are 8 key factors:

1. I’m not part of your company — which means I bring a fresh perspective.
2. I don’t fear losing my job — so I speak openly about the changes that need to happen.
3. My main compensation is tied to getting you to “Point B,” not just sitting on a fixed salary.
4. I focus on strategy and financial planning — not just accounting.
5. I help build effective financial communication.
6. I see how different business functions connect and know how to align them.
7. I support the CEO and help maintain strategic focus.
8. And the best part — I know how to turn chaos into structure. From non-systemic to systematic.

This isn’t just a model — it’s a mindset.  
A financial partner is growth-oriented. Focused. Transparent.  
The kind of financial function that drives actual progress.